Make patients and parents feel like part of the “practice family.” To strengthen the connection between your practice and parents and patients, substitute the word “we” for “I” during conversations and always give them your full attention. These communication techniques will help increase parent and patient satisfaction, which will generate more word-of-mouth referrals.

Management Monday: Check out Dr. Levin’s popular book, Customer Service Secrets of Top-Producing Specialty Practices. Go here and click on the “Read an Excerpt” button.