Send birthday greetings to patients. If your pedo practice isn’t already doing this, you’re missing a chance to make a great impression with minimal effort and expense. You can send cards—ideally, signed by the doctor and staff members—through the mail. E-cards work well, too. Whatever method you choose, the thoughtfulness will be appreciated by patients and their parents. 

Additional Resource: Check out Dr. Roger Levin’s popular e-book, 57 Internal Marketing Strategies for Your Pediatric Dental Practice. Click here to read a free excerpt.