Advice for the Marketing Coordinator – Reach out to local schools. You want your dentist to become the “guest speaker” of choice for nearby elementary schools. Develop a schedule for calling schools to let them know that you have an excellent program for educating children about their oral health. Depending on the laws in your area, you may be able to bring in toothbrushes, toothpaste, etc., to make it fun for students. 

Additional Resource: Read “Brand It: Don’t Be ‘Just Another’ Practice” by clicking here.