Define your endo team commitment. Based on the endodontist’s vision and goals, your practice should spell out its primary commitment, for example: We are committed to meeting the highest standards of clinical care, comfort and service for every patient. By reminding all staff members about what they’re striving for, a commitment statement will enable them to improve their performance. 

Additional Resource: Read “Brand It: Don’t Be ‘Just Another’ Practice” by clicking here.