What should your practice brand be? Ask parents and patients. It’s hard for most pedo practices to justify investing in market research. But there’s an alternative and reliable way to figure out how to market the practice: ask parents why they come to you and what they and their children like about the practice. These are people who are actively choosing your “brand,” so surveying them will give you a clear picture of what to promote to prospective parents.

Additional Resource: Check out Dr. Levin’s book, “100 Ways to Increase Your Practice Profitability,” by clicking here. Save 25% with code TOD25.