Advice to the Marketing Coordinator – Reach out to pediatricians and their teams. Regular visits to drop off educational information and promotional brochures for parents, as well as occasional treats, can help build a strong relationship with local doctors’ offices. The pediatrician and staff can play a powerful role in the patient referral process when parents ask, “Where should I take my child for dental care?” If you have established a connection with that office, the team members will recommend your practice.

Friday Freebie: Watch Dr. Levin’s video, “Four Types Of Referring Doctors,” by clicking here.