Publish content that is shareable. Use social media to inform and entertain patients, not just as an excuse to talk about your practice. While a Tweet or a Facebook post can discuss important practice announcements, you should also share stories about oral health, nutrition and other subjects that patients may find interesting.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper,“Wherever You Are Today, You Won’t Be There Tomorrow,” by clicking here. Save 25% with code TOD25.