Advice for the Marketing Coordinator – Build your practice brand on the strength of the “dentistry brand.” Unlike many types of businesses, dental practices are fortunate in that dentistry itself is highly regarded by most people. By leveraging this strong image and adding your own distinctive qualities, your dental practice can establish a solid brand identity with minimal effort and expense. 

Management Monday: Download Dr. Levin’s FREE whitepaper, “The 9 Areas of Expertise: Marketing,” by clicking here.