What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? People think of companies and products in human terms. By figuring out your practice personality, you can put a “face” on it with marketing graphics and words that are true to your nature and appealing to your market.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.