“Present” cosmetic services without saying a word. Turn your reception and treatment areas into galleries of beautiful smiles. Use manufacturers’ promotional posters, displays, brochures and other graphic materials to silently say to patients that your practice can provide professional whitening, veneers, porcelain crowns and other aesthetic improvements. Train all staff members to be able to explain how great your cosmetic services are.

Additional Resource: Read an excerpt from Dr. Levin’s book, “43 Rules to Increase Practice Production,” by clicking here.