Advice for the Marketing Coordinator – Use diverse referral marketing strategies. Create a one-year marketing plan that consists of multiple ongoing activities, including:
- Doctor lunches
- Lunch-and-learns
- Community outreach
- Evening seminars
- Correspondence
By providing something that will appeal to everyone, you can generate a consistent flow of referrals.
Additional Resource: Watch Dr. Levin’s video, “Powerful Marketing,” by clicking here.
