Referral Marketing Strategy Tip: Pay Attention to All of Your Referring Dentists. Focusing too much time and attention on the top few referring doctors is a classic pattern that we see time and time again. It’s easy and comfortable to spend time communicating with the top referring doctors because they refer often and you have great relationships. It’s not as easy to call the occasional referring doctor and look for reasons to communicate or get together. Over time most specialists gravitate to the top referring doctors at the expense of others. The problem is that while your top referring doctors probably send you almost everything they have, the other doctors don’t. When you don’t continue to build relationships at all levels of the referral base then overall referrals may drop until you reallocate your time and attention.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.