Referral Marketing Strategy Tip: Be likable. The foundation of all referral marketing is likeability. If referring doctors don’t like you it’s a losing situation. If they think you’re just OK it’s a mediocre situation. If they really truly like you it leads to a winning situation. The key to likability is making a great impression not just once, but over and over again. Every time you’re with the referring doctor you should demonstrate a positive attitude, give a genuine compliment, and focus on letting the referring doctor talk and ask questions. It is also helpful to show humility and vulnerability. Tell a personal story about something fun or self-deprecating. Referral marketing is all about relationships and relationships are all about likability.

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Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.