Advice for the Surgical Specialist – Define your practice brand. What makes your practice special? Ask your team members and patients what differentiates your office from competitors. Factor their comments into your own thinking and aspirations so your branding will appeal to more prospective patients. Once you’ve determined your brand, use it as the basis for all practice marketing messages.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding,” by clicking here.