Referral Marketing Strategy Tip: Be an Expert. One of the most important factors in referral marketing is to be seen as an expert. This is different than offering yourself as a resource to help take care of any problems. Being an expert means that you are seen as an authority and are excellent at what you do. You can create an image of having expertise by sharing information on the latest dental topics, marketing strategies, and clinical cases when you get together with your referring doctors. As you build on this week by week and year-by-year, your brand as an expert will rise.

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Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.