Referral Marketing Strategy Tip: Solve Problems Quickly. What do you do when there’s a potential problem with the referring doctor? Whether there’s an issue with a patient or customer service has been lacking, when you become aware of a potential problem you must address it immediately. Over the years we have seen clients who have known about potential problems but chose to ignore them. This is human nature and the easier way to go. But it’s not the smart way to go. You should immediately reach out to the referring doctor, discuss the situation, propose a solution, and check back in with them to make sure everything is okay. This type of outreach and proactive behavior goes a long way towards building strong and powerful relationships.
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