Referral Marketing Strategy Tip: Build your brand. The first step in referral marketing strategy starts with branding. Branding is determining what you want to be known for and promoting that message to referring offices and patients. Every specialty practice should go through a strategic branding exercise to determine what message it wants to send. Once that is determined, design a campaign where others are exposed to the brand frequently enough to begin to understand it and believe in it. When your brand is a staple that you are known for, referrals will increase.

 Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.