Referral Marketing Strategy Tip: Treat the front desk staff of the referring office like gold. Back in the yesteryear of the business world, it was thought that if you wanted to win favor with an executive, you had to get in good with their secretary. This is still true today. The gatekeepers are also decision makers. Four out of five patients will ask a question about your specialty practice at the front desk of the general practice. Their response can make or break the referral. But it’s not as simple as them saying yes or no. It can be a lack of enthusiasm that has the patient thinking that they’ll check a few other sources. When you go out of your way to treat the front desk person in the referring office like a VIP colleague, their level of endorsement and enthusiasm for your practice will skyrocket.

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Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.