Promote implants to aging baby boomers. From a marketing standpoint, implants are ideally suited to this generation. Boomers associate missing teeth and dentures with “old people,” not with themselves, so they are predisposed to accept implants. Emphasize quality of life and appearance benefits, and your practice will be able to increase production with this growing market segment.

Additional Resource: Read an excerpt from Dr. Levin’s book, “Letters for Effective Communication with Patients,” by clicking here.