Referral Marketing Strategy Tip: Visit Referrers Regularly. We always advise our clients to have their marketing coordinators visit referring offices on a specific schedule. Having a regimented schedule helps ensure regular contact between your practice and your referring offices. Specialty practices have four types of referring doctors. A’s, B’s, C’s and D’s. Each of these has a different visitation rotation. We recommend that you visit A offices every four weeks, B offices every six to eight weeks and D offices shortly after they refer a patient. We do not recommend visiting C offices due to their extremely low referrals. However, keep in mind that many C offices are only at that level because they never received consistent targeted marketing. Up your marketing game with them so you can start seeing them regularly.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.