Understand the change in consumer behavior. In the post-recession economy, consumers of all income levels who once made impulsive buying decisions now often postpone spending. This mentality makes it harder to accept larger or elective cases. Emphasize benefits and follow up with patients who don’t accept treatment right away.

Additional Resource: Watch Dr. Levin’s video, “Game Changer #2 – Changes In Consumer Purchasing Habits” by clicking here.