Referral Marketing Strategy Tip: Focus on your “A” referrers. You have four types of referring doctors. A, B, C, and D. A’s are your most important referring doctors because they typically provide a larger percentage of your referral revenue than the other three referrer categories. To help ensure that you’re maintaining and increasing your referral revenue, you must reach out to A referrers on a regular basis. Have your marketing coordinator visit their office every four weeks. You as the specialist should see them outside of the office (e.g. at lunch or an event) every 6 to 8 weeks. The more time you spend with A’s, the more loyal they become and the more referrals they will send. Don’t make the mistake of thinking that your A’s are forever. Without continual referral marketing, you still have an opportunity to lose them. Never lose an A!

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.