Referral Marketing Strategy Tip: Train your marketing coordinator well. How well-trained is your marketing coordinator? In a survey by the Levin Group Data Center it was found that 97% of specialty practice marketing coordinators have no marketing background. This often means that the marketing coordinator is working blind and following bits and pieces of advice that may have been learned along the way from articles or seminars. It’s imperative that your marketing coordinator receive the right training in regards to referral marketing, which is often not well understood. Practices with strong marketing coordinators who are creative and well-trained in designing strategic marketing plans are the ones who will continue to enjoy high levels of referrals.

Would you like more referrals?

Then start a Dental Business Study Club for your practice.

Dental Business Study Clubs is THE NEWEST, MOST EFFECTIVE REFERRAL MARKETING STRATEGY AVAILABLE TODAY, and the one thing you can do to guarantee a successful specialty practice.  To learn more about how you can ramp up your referral marketing and create strong, long-term relationships with your referring GPs visit www.dbsclubs.com or call 833-327-2582.