Ask for testimonials. Encourage parents to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from parents build credibility for your services, encouraging new parents to commit to your practice. When you receive positive comments from parents, ask their permission to display their testimonials in your office and on your practice website.

Friday Freebie: Watch Dr. Levin’s video, “Feedback Loops” by clicking here.