What is your practice’s brand personality? Market research indicates that people think of businesses, products and services in human terms. If your practice were a person, how would you describe him or her? Shy or outgoing? A perfectionist? Warm and thoughtful? By figuring out your practice personality, you’ll be able to create a brand that’s true to your nature and appealing to your market.

Additional Resource: Watch Dr. Levin’s video, “The Importance of Branding” by clicking here.