Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will understandably portray it in the best possible light. Check professional journals and online resources for objective reviews and ratings by other practices, and talk with colleagues who’ve already purchased the technology.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here.