Keep an eye on profit. How are you measuring your practice success?  Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. That number is profit. If you study profit carefully it will give you incredible insights as to what’s working and what isn’t. Should you join that insurance plan or should you leave another? Is now the time to invest in new technology? These questions and more can be answered by knowing the status of your profit margin.

Whitepaper Wednesday: Check out Dr. Levin’s whitepaper, “Dentist as CEO – Finance & Overhead Analysis,” by clicking here.