Advice for the Marketing Coordinator – To define your brand, ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative way to figure out how to market the practice: ask your existing patients why they come to you and what they like about the practice. These are people who are actively choosing your “brand,” so surveying them will give you a clear picture of what to promote to prospective patients.

Friday Freebie: Watch Dr. Levin’s video, “The Importance of Branding” by clicking here.