Advice for the Marketing Coordinator – Reach out to pediatricians. Some pediatrician offices will refer their patients directly to an orthodontist. Focusing on doctor education is the best way to work with pediatricians. Build relationships with these practices by providing fact sheets on orthodontics, sharing brief practice updates, and communicating regularly about mutual patients. 

Management Monday: Download Dr. Levin’s FREE whitepaper, “The 9 Areas of Expertise: Marketing,” by clicking here.