Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices to have multiple internal strategies operating simultaneously throughout the year. When a parent refers another individual for a consult, the practice should show its appreciation by sending a thank-you letter or calling the parent. This type of attention to your referring patients will lead to more referrals.
Management Monday: Check out Dr. Levin’s whitepaper, “The Power of Internal Marketing,” by clicking here. Save 25% with code TOD25.