Performance Target: Track the number of referrals and the production from each referral source. Marketing works best when you track results. Many practices have no idea what their marketing efforts are achieving. By analyzing how many referrals are coming from each source, as well as the production generated, your practice can fine-tune its marketing strategies. 

Management Monday: Check out Dr. Levin’s whitepaper, “The Power of Internal Marketing,” by clicking here. Save 25% with code TOD25.