Advice to the Treatment Coordinator – Endorse the doctor. To create a greater sense of trust, talk about the orthodontist’s clinical skills and caring manner with parents and patients before the doctor enters the consult room. This technique—called a third-party endorsement—is an extremely effective method for building value for the care patients will receive.

Additional Resource: Read a free excerpt from Dr. Levin’s book Effective Training Scripts for Ortho Treatment Coordinators. Go here and click on the “Read an Excerpt” button.