Advice for the Marketing Coordinator – Review your practice’s website. The online world changes fast. If it’s been a few years since your website was updated, then it’s time for a top-to-bottom analysis. Factors to consider include functionality, navigation, appearance, mobile-friendliness, and content. Ask the doctor and fellow team members for their feedback. Make a list of what needs to be improved or replaced. Fix anything that you can, such as content, and then find an expert who can help with the rest.