Advice for the Marketing Coordinator (MC) – Maintain enthusiasm. In your role as MC, you are often the public face of your practice. Making a good impression when you interact with referring offices is essential to your success in eliciting referrals for your practice. A pleasant demeanor and an enthusiastic manner help build strong interpersonal relationships with doctors and staff members of referring practices.

Marketing Monday: Read a free excerpt from Dr. Roger P. Levin’s popular book 57 Internal Marketing Strategies for Your Pediatric Dental Practice. Go here and click on the “Read an Excerpt” button.