How to write a script (Part 2): Add value to the conversation. Use power words and benefit statements to create more value during interactions with parents. Power words generate a positive attitude, and demonstrate an intention to be helpful to the patient. They include words like “great,” “terrific” “wonderful” and “outstanding.” Benefit statements focus on why the parent should be motivated to follow recommendations, whether it’s homecare compliance or taking care of a balance. From a psychological viewpoint, benefit statements help parents understand why it’s in their child’s best interest to do as recommended.