Don’t assume prospective patients and parents know how to get to your practice. In a world of smart phones and GPS devices, you may not think to give out directions to your office. But even with these tools, your ortho office could be difficult to find. The last thing you want is parents showing up late (or not at all) because they got lost. When scheduling appointments for new patients, be sure to send them directions or a link to a website such as MapQuest or Google Maps so that they can easily find your office.

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