Calculate the return on investment (ROI) for marketing activities. As with all business expenses, your marketing budget should be judged on the results it achieves. Set specific performance targets (e.g., XX number of new patients per month, number of pediatrician referrals, etc.), monitor results of each individual strategy, and compare ROIs. This will enable you to continually refine your marketing program.

Florida Seminar: Attend Dr. Levin’s “Building the Ultimate Pedo Practice” seminar in Orlando on Saturday, April 29, and earn 6 CE credits. Click here for more information.