Advice to the Marketing Coordinator – Start a practice e-newsletter. Send out a monthly or quarterly electronic newsletter to stay in touch with parents. The newsletter can include 4–6 brief items about the practice. Story ideas can cover practice-sponsored events, treatment explanations, parent testimonials, recent courses taken by the pediatric dentist and staff, etc. A printed copy can be posted on a bulletin board or placed in the reception area.

Marketing Monday: Read a free excerpt from Dr. Roger P. Levin’s popular book, “57 Internal Marketing Strategies for Your Pediatric Dental Practice”. Go here and click on the “Read an Excerpt” button.