Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails to perform. It happens. Even the best strategies can fall flat, especially if they have been overused. Solution: Use a wide variety of strategies throughout the year. A strong marketing mix engages patients and potential patients more effectively than just a few strategies.

Marketing Monday: Read a free excerpt from Dr. Roger P. Levin’s book The Ultimate Survival Guide for Marketing Your Practice. Go here and click on the link in the text.