Advice for the Marketing Coordinator – Don’t panic when a once-successful strategy fails. It happens. Even the best strategies can fall flat, especially if they have been overused. Solution: Use a wide variety of strategies throughout the year. A strong marketing mix engages parents, adult patients and referring doctors more effectively than just a few strategies.

Marketing Monday: To learn powerful strategies for growing your practice, attend Dr. Levin’s “Building the Ultimate Ortho Practice” seminar on June 2 in Columbia, MD. This is his last seminar for the first half of the year. To learn more or to register, click here.