Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a range of approaches—from contests and events to community outreach—in a coordinated, year-long schedule, and monitor results so any necessary changes can be made quickly. How many strategies do you have in place for the rest of the year? If it’s only a few, it’s time to brainstorm some more.

Marketing Monday: Need more patients, production and profit? Check out Dr. Levin’s popular book, 100 Ways to Increase Your OMS Practice Profitability. Go here and click on the “Read an Excerpt” button.