What should your practice brand be? Ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative and reliable way to figure out how to market the practice: ask your existing patients why they come to you and what they like about the practice. These are people who are actively choosing your “brand,” so surveying them will give you a clear picture of what to promote to prospective patients.

Additional Resource: Check out Dr. Levin’s book, “The Ultimate Survival Guide for Marketing Your Practice.” Save 25% with code TOD25.