What should your practice brand be? Ask parents and patients. It’s hard for most ortho practices to justify investing in market research. But there’s an alternative and reliable way to figure out how to market the practice: ask parents and patients why they come to you and what they like about the practice. These are people who are actively choosing your “brand,” so surveying them will give you a clear picture of what to promote to prospective patients.

Additional Resource: Check out Dr. Levin’s book, “Building the $2 Million Ortho Practice,” by clicking here. Save 25% with code TOD25.