Advice for the Orthodontist – Personalize presentations for parents and patients. Answer some key questions prior to the presentation, including… What personal facts do I know about this parent and/or patient? What is their current situation? How affordable will treatment be? What will it take to motivate the parent or patient sufficiently? The goal is to understand every parent and/or patient—not simply present the case in a mechanical way. A personalized approach will be much more effective.