Referral Marketing Strategy Tip: Provide five-star service every day. It’s obvious that specialty practices with five-star customer service are typically the most successful. Problem-free practices …

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Don’t let patients leave without scheduling their next appointment. According to one of the founders of the Ritz Carlton, known for its outstanding customer service, the single most important factor …

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Referral Marketing Strategy Tip: Show referrers that you care. Do you really care about your referring doctors? Caring is not simply an internal feeling. It should be seen in how we treat and get to …

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Stop reacting and start responding. Good leaders don’t simply react to what’s in front of them. They quickly assess the situation, design a proper response, and move on. Leaders who respond teach …

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Advice for the Doctor – Try not to react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly …

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Referral Marketing Strategy Tip: Address slow referral growth immediately. Most specialists don’t know that you shouldn’t wait until your referrals go flat or decline to improve your referral …

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Write the script for a better patient experience. Every routine interaction between staff and patients contributes to the quality of the patient experience, for better or worse. Well-written and …

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Referral Marketing Strategy Tip: If you want more referrals you have to do more. With today’s practices facing a higher level of competition, 2, 5, or even 10 marketing activities won’t work—you need …

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Fight boredom with goals. Are you bored? All jobs can at get boring at times. We go through these phases and even think that everybody else has a job that is more exciting. Actually, most people …

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Advice for the Front Desk – Greet arriving patients by name. One easy way to make a very positive impression on your patients is to call them by name when they arrive for appointments. Review the …

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Referral Marketing Strategy Tip: Don’t forget low-level and non-referring doctor. When was the last time you reached out to a low-level or non-referring doctor? Specialists gradually begin to avoid …

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Stop reacting to everything. 20% of what you react to doesn’t even need an answer and 50% doesn’t need an answer right away. As a practice leader, you want to encourage your team to be able to make …

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