Referral Marketing Strategy Tip: Get on the phone. Make at least one call a day to referring doctors. It’s one of the easiest things that you can do to continue to reinforce relationships and …

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Thank patients for arriving on time. Whether by saying “Thanks,” noting that they’re 10 minutes early, or acknowledging it in some other way, the front desk coordinator and others should let patients …

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Referral Marketing Strategy Tip: Stay close with referrers. There’s an old expression: Keep your friends close and your enemies closer. Most specialists don’t think of their really good referral …

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Advice for the Practice Leader – Track your key performance indicators (KIPs). There are four key performance indicators—production, profit, collections, overhead—that you must track regularly. Each …

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Use scripts to add value to conversations. Include power words and benefit statements in scripts to create more value during patient interactions. Power words—like great, terrific, wonderful and …

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Referral Marketing Strategy Tip: Get to know your referrers. Do you really know your referral sources? If you think so, answer these questions: What are their spouses’ names? Do they have kids? How …

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Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. Making a good impression when you interact with community members, groups …

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Referral Marketing Strategy Tip: Stay on top of referrals. Most specialists don’t know that it’s not recommended to wait until your referrals go flat or decline to improve your referral marketing …

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Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …

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Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …

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Referral Marketing Strategy Tip: Contribute to the Success of Your Referrers. Today’s general dentists are performing more specialty treatments than ever before. Why? While many general dentists would …

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Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …

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