Referral Marketing Strategy Tip: Treat the front desk staff of the referring office like gold. Back in the yesteryear of the business world, it was thought that if you wanted to win favor with an …
Prepare scripts to deal with questions or objections.
Prepare scripts to deal with questions or objections. Communication with patients can always be improved with scripting that focuses on patient benefits. Using scripts decreases the stress associated …
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Promote the practice’s brand.
Promote the practice’s brand. A strong brand attracts new patients and keeps current patients coming back, which results in long-term growth and success. Emphasize what differentiates your practice… …
Referral Marketing Strategy Tip: Scrutinize your referral sources.
Referral Marketing Strategy Tip: Scrutinize your referral sources. In most cases when we analyze a specialty practice, we find that it has limited information about the source of new patients. Here …
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Advice for the Doctor– Good leaders know what not to do.
Advice for the Doctor– Good leaders know what not to do. Learn to work through your team members—not around them. The most successful dentists figure out how to delegate responsibilities, which …
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Referral Marketing Strategy Tip: Build your brand.
Referral Marketing Strategy Tip: Build your brand. The first step in referral marketing strategy starts with branding. Branding is determining what you want to be known for and promoting that message …
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Do not keep patients waiting.
Do not keep patients waiting. By the same token that you want patients to show up on time for their appointments, your practice should stay on schedule, too. Make sure your scheduling system is …
Be realistic about targets.
Be realistic about targets. To be effective, targets must be written down, assigned to specific team members, deadline-driven and realistic. You want targets that are ambitious enough to be …
Referral Marketing Strategy Tip: Track your referrals in detail every month.
Referral Marketing Strategy Tip: Track your referrals in detail every month. It’s critical to know if referrals are up or down and how they compare over months and years. If you find that any referral …
Advice for the Endodontist – Consistently share information.
Advice for the Endodontist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team …
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Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator.
Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator. Your marking coordinator has the potential to provide a multi-million dollar return on investment—but not all on their …
Be sure to greet patients warmly in the treatment area.
Be sure to greet patients warmly in the treatment area. Whether they are arriving for an exam, presentation or treatment, make patients feel welcome. Something as simple as a smile or a handshake is a …
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