Advice for the Team – Keep administrative duties from reducing production. Your practice has a team for a reason—to make it possible for the doctor to spend more time chairside, providing care to …

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Referral Marketing Strategy Tip: Host a Seminar. One of the best strategies to demonstrate appreciation for referring doctors is to host a seminar for the doctors and their staff. Between the …

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Advice for the Practice Owner – Create a business culture. Your practice is a business. Communicate this concept to your team. Help them understand that your goal as a practice is to not only provide …

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Referral Marketing Strategy Tip: Reach Out. As an endodontist you don’t have a lot of time to spend on referral marketing. That’s why you have a marketing coordinator. But there’s one thing the …

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Help new team members get up to speed quickly. “Training new team members” may not be in your job description, but that shouldn’t stop you from giving sound advice or walking novices through …

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Advice for the Practice Owner – Before making a decision ask yourself, “Will this benefit our patients?” To become a more patient-centric practice, you should look at every decision—large or small—in …

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Referral Marketing Strategy Tip: Be Supportive. One of the things that referring doctors appreciate greatly is knowing that their specialist is there for total support. At some point, every referring …

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Advice for the Practice Owner – Make business learning a priority. As an endodontist, you continually learn and sharpen your clinical skills so that you can always provide the best possible care for …

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Advice for the Marketing Coordinator – Get to know the local business community. Visit nearby businesses and introduce yourself. Even though your practice may be in the same shopping center or …

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Referral Marketing Strategy Tip: Visit Referrers Regularly. We always advise our clients to have their marketing coordinators visit referring offices on a specific schedule. Having a regimented …

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Advice for the Practice Leader – Use these basic CEO behaviors every day. You can have a profound, positive effect on team members if you: Come to the office energized every day Greet every team …

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Referral Marketing Strategy Tip: Be Positive. One of the most powerful, but least thought about, referral marketing strategies is having a positive mindset and attitude. Anytime you’re in contact with …

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