Referral Marketing Strategy Tip: Stay on Top of Your Marketing Coordinator. Who’s managing your marketing coordinator? We’ve noticed a trend where offices are allowing marketing coordinators, …

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Improve office efficiency with performance reviews. These annual evaluations reinforce exceptional achievement, identify areas for improvement and motivate team members to reach their potential. …

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Don’t assume patients understand their insurance. Educate patients about their dental insurance coverage. They’ll appreciate your willingness to help. They may also accept more treatment… increasing …

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Referral Marketing Strategy Tip: Be an Expert. One of the most important factors in referral marketing is to be seen as an expert. This is different than offering yourself as a resource to help take …

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Advice for the Endodontist – Plan ahead for larger technology investments. Rather than disrupting your budget by suddenly making a large, unplanned expenditure, exercise patience and fiscal …

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Referral Marketing Strategy Tip: Create a personal information sheet for each referring doctor. Learn one new personal fact about each referring doctor every time you meet or talk with them and add it …

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Surprise patients when they first call your endo practice. Today, when people call places of business, they usually get an impersonal response… perhaps pleasant, but not enthusiastic. Be the …

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Advice for the Endodontist – Define your practice brand. What makes your practice special? Ask your team members and patients what differentiates your office from competitors. Factor their comments …

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Referral Marketing Strategy Tip: Be likable. The foundation of all referral marketing is likeability. If referring doctors don’t like you it’s a losing situation. If they think you’re just OK it’s a …

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Scripting makes communication easier. The best way to feel confident when speaking to patients is to use scripts as guidelines. Scripting enables team members to say the right things at the right …

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Referral Marketing Strategy Tip: Try Something New. What have you done new lately? America is a country that likes the next new thing. We like our fashions to change every year. We even wait in long …

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Staff should help evaluate practice systems. All members of the practice team use management systems, so their thoughts about how to improve operations are invaluable. All systems should be reviewed …

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