Referral Marketing Strategy Tip: Be Positive. One of the most powerful, but least thought about, referral marketing strategies is having a positive mindset and attitude. Anytime you’re in contact with …

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Manage the practice’s time. The schedule serves as your practice’s primary time management tool, determining how the doctor’s and staff members’ time will be used. Schedule patients wisely, based on …

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Do what you say you’re going to do.  If others on the team are depending on you to complete a task before they can proceed with their responsibilities, be a good teammate. Give them your best estimate …

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Referral Marketing Strategy Tip: Buy Magazine Subscriptions for Referring Doctors. Subscriptions are a great and affordable way to keep your practice top of mind with referrers. Send an email or note …

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Write goals in clear, specific language. Documenting goals in this way actually makes them more attainable. By having carefully defined written goals, your entire practice team will be motivated to …

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Referral Marketing Strategy Tip: Change Things Up. Too many practices have been using the same marketing strategies for years. After a while, this becomes old and stale. Marketing is all about change …

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Improve communication between doctor and team. The success of your practice depends on how well you communicate with parents and patients… but that begins with how well you communicate with each …

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Conduct a full-day training workshop. Increase efficiency, reduce stress and build camaraderie by clearing your practice schedule for a day of training at the office. Doctor and team should work …

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Referral Marketing Strategy Tip: Wow Your Patients Every Day. Most patients go back to their general dentist and make a comment about their experience in the specialty practice that they were referred …

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Train your team to identify systems that need to be updated. Team members who use practice management systems are in the best position to spot problems early. Make sure everyone understands that if …

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Referral Marketing Strategy Tip: Treat the front desk staff of the referring office like gold. Back in the yesteryear of the business world, it was thought that if you wanted to win favor with an …

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Prepare scripts to deal with questions or objections. Communication with patients can always be improved with scripting that focuses on patient benefits. Using scripts decreases the stress associated …

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