Advice for the Endodontist – Plan ahead for larger technology investments. Rather than disrupting your budget by suddenly making a large, unplanned expenditure, exercise patience and fiscal …

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Referral Marketing Strategy Tip: Create a personal information sheet for each referring doctor. Learn one new personal fact about each referring doctor every time you meet or talk with them and add it …

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Surprise patients when they first call your endo practice. Today, when people call places of business, they usually get an impersonal response… perhaps pleasant, but not enthusiastic. Be the …

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Advice for the Endodontist – Define your practice brand. What makes your practice special? Ask your team members and patients what differentiates your office from competitors. Factor their comments …

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Referral Marketing Strategy Tip: Be likable. The foundation of all referral marketing is likeability. If referring doctors don’t like you it’s a losing situation. If they think you’re just OK it’s a …

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Scripting makes communication easier. The best way to feel confident when speaking to patients is to use scripts as guidelines. Scripting enables team members to say the right things at the right …

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Referral Marketing Strategy Tip: Try Something New. What have you done new lately? America is a country that likes the next new thing. We like our fashions to change every year. We even wait in long …

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Staff should help evaluate practice systems. All members of the practice team use management systems, so their thoughts about how to improve operations are invaluable. All systems should be reviewed …

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Focus on showing a positive attitude. Dentistry is a service business where, whatever the circumstances, there’s no room for exposing patients to a bad mood or attitude. Learn to set personal feelings …

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Referral Marketing Strategy Tip: Take a Referring Dentist to Lunch. What is one thing you can do today to increase referrals? Pick one referring doctor that is not one of your top referral sources and …

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Calculate your actual collection rate. You’ll be surprised… and motivated. Many practice owners believe they’re collecting more of what patients owe them than they actually are. Use financial software …

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Referral Marketing Strategy Tip: Pay Attention to All of Your Referring Dentists. Focusing too much time and attention on the top few referring doctors is a classic pattern that we see time and time …

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